Meet Emily, Ourboro’s Content Marketing Manager!
Emily got her start in marketing by promoting homemade lemonade stands alongside her siblings, and now has a personal rule to support these small businesses whenever possible.
As our Content Marketing Manager, Emily shares Ourboro’s brand message across all our platforms.
How long have you been with Ourboro?
I joined Ourboro in May 2019.
As the Content Marketing Manager, what does your day-to-day look like?
My day starts by taking Murphy, my 3-year-old rescue dog, for a walk around the neighbourhood. Then, depending on if the team is working from home or in-office that day, I’ll join our zoom standup meeting or jump on the TTC.
What I’m doing each day varies, but it typically revolves around creating content or drafting copy for the team. Chances are if you’ve seen any written content from Ourboro, I played a role in creating it.
I also help host our homebuyer and referral partner info sessions and work with the rest of the marketing team on various campaigns.
How did you get started in Marketing?
I graduated from university with a Bachelor of Commerce, with a specialization in Marketing. While in school, I had several jobs and took part in clubs that helped me figure out what I enjoyed, and more importantly, what I didn’t. I knew it was the human aspect of my degree that I connected with, not so much the numbers and math associated with Finance or Accounting.
After graduating, I joined the Venture for Canada fellowship program. Venture for Canada is a national charity that connects interns and recent grads with paid opportunities at Canadian startups and small businesses. This was my first introduction to entrepreneurship and startups, putting me on the path toward Ourboro.
What brought you to Ourboro?
I’ve always known I wanted to work at a company making a positive change and, when I heard about Ourboro, I immediately recognized the need for a solution like co-ownership. For myself, and so many of my peers, it often feels like no matter how much you save, home prices just keep rising faster and faster. Honestly, it can feel like a one step forward, two steps back cycle that is increasingly difficult to break out of.
I’m grateful to work with a team of such amazing humans who all truly care about each other and the work that we do. And to work on a product that I genuinely believe can help so many prospective homebuyers.
Where could we usually find you when you’re not working?
When I’m not working I’m usually taking Murphy for a walk around the city, hunting for some good finds in thrift stores, or heading out of Toronto and into nature. This summer, I’m planning my first multi-day hiking trip in Killarney Provincial Park, so cross your fingers for no blisters.
What book is on your bedside table right now?
I recently started Consumed by Aja Barber. It breaks down society’s current fashion and consumption practices, how they harm the environment and workers in the textile industry and, ultimately, challenges the role we, as consumers, play in it.
What’s something that people often find surprising about you?
I was on my University’s varsity fencing team for two years. Fencing isn’t the most common sport that you hear about, but the blend of mental and physical work makes it a unique challenge.
What’s your favourite neighbourhood in Toronto or the GTA?
I like taking walks through Rosedale to look at the beautiful old houses, and from there usually make my way into the Don Valley. I’m not sure if it counts as a neighbourhood, but I love having that bit of nature in the heart of the city.
