The X-factor is a unique or intangible quality that a property has, setting it apart from others on the market. It could be an exceptional view, a piece of historic significance, or a distinctive architectural design.
A property’s X-factor makes it more desirable and can increase its value in the eyes of potential buyers. This term is typically reserved for marketing purposes on the property listing.
A Toronto home with floor to ceiling windows overlooks a secluded corner of the Don Valley, providing an X-factor to prospective buyers.
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