Meet Tyson, Ourboro’s Digital Marketing Manager!

A born and raised Torontonian, Tyson helps spread the word about co-ownership across the GTA. He’s a pro at planning out the next marketing campaign, international trips, and the best place to get the best meal in the city. 

How long have you been with Ourboro?

I joined Ourboro in March 2022. Things were starting to open up again after the pandemic and my first day was also Ourboro’s first day in a new office space! I remember the whole team being so welcoming.

What does your job entail? What’s your day-to-day like? 

Depending on the time of month (and year!) my day to day changes quite a bit. As a baseline, I start by checking on results from the previous day to see how things are doing. I keep an eye on traffic trends and see where we can improve our digital marketing efforts. I’ll make any adjustments to optimize our paid ad campaigns and make sure we’re on track to meet our targets. 

Then, I’ll work with the rest of the Marketing team on any projects we have on the go. I work closely with Dylan on our social media strategy, Emily on any digital crossover for new content or events, and Felicia on strategy and new activations. 

At least once a week I connect with our overall Product team to touch base on any new product activations or roll-outs that I can support. We’re in the office twice a week which makes it easy to catch up with members of the team that I don’t always work closely with.

How did you get started in digital marketing?

My family used to own a restaurant, so I was raised around a family business. For my undergrad I decided to go to Toronto Metropolitan University (formerly Ryerson University) for a Bachelor of Commerce with a specialization in Retail Management. While in school I worked in retail and really enjoyed the mixing the creative side from fashion with business elements. Ultimately, that’s what I love about digital marketing too, mixing the creative aspects of marketing with the more analytical business side. 

After graduating I was a coordinator at an ad agency and noticed they didn’t have anyone that specialised in digital marketing. I took some digital marketing courses at UofT and worked on mini-projects with clients to amplify their online presence through ads and social content. After seeing some success with those efforts I was hooked and wanted to explore more. I took on a larger role at a new agency, managing around 15-20 client’s digital campaigns, covering everything from proposing a new strategy, executing on it, and completing all necessary follow up.

What brought you to Ourboro?

I came across a job posting on LinkedIn and decided to read up about the company. I had several years of pre-con real estate experience from my previous agency job, but I liked the idea of joining a start-up and Ourboro’s combination of real estate with financial services. 

After working with several big clients in the GTA, the social impact side of Ourboro really drew me in. During the Ourboro interview process I could tell that Ourboro wasn’t just in it for the cash, it was a business with a long-term vision. Joining a start-up was a new challenge, but getting to know the team through the interview process, I saw how welcoming everyone was and how much they value the humans, not just the skill sets, that make up the team. 

Where could we usually find you when you’re not working?

When I’m not working I’m most likely at the gym, hanging out with friends, checking out a trendy new bar or restaurant, or travelling to Europe, Asia or New York.

What books or podcasts are you into right now?

I’m a big fan of Today, Explained. I love that it gives me some more knowledge outside of my daily routine and in depth insights from experts. Marketing Made Simple is another good one. It has some nice refreshers and introduces me to marketing ideas I may not know about or new things to try out. And, of course, I sprinkle in some celebrity news podcasts here and there. 

What’s something that people often find surprising about you?

That I was a B-boy back in the day! I used to take a good amount of drop in hip hop and kpop classes and really enjoyed expressing creativity through dancing. 

What’s your favourite neighbourhood in Toronto or the GTA?

I’d have to say the Ossington, Little Portugal area. I was born downtown and we lived in that area until I was 10. I actually ended up buying a place there in 2015. The neighbourhood has cool vibes and is always great for drinks and shopping.